Pfizer Animal Health – Bovine Respiratory Disease

The name enzootic bronchopneumonia (EBP) or Bovine Respiratory Disease (BRD) refers to all respiratory infections of the upper or lower respiratory tract. This disease complex is caused by a number of factors which occur either individually or in combination. Such respiratory diseases cause enormous economic losses in calf rearing farms.

ANIMA RES produced diverse 3D animation films in 7 languages for Pfizer Animal Health, which are shown within a cross-platform multimedia presentation. In addition to the mode of action animation, we have also created the speaking 3D avatar “Pfizi” who guides the user through the interactive application in an entertaining manner.